With offices in LA and in Tokyo, UKIYO-E PROJECT is a contemporary ukiyo-e publisher founded by Yuka Mitsui in 2014 to keep ukiyo-e craftsmanship thriving by creating a new market for their traditional skills. As the words “ukiyo” and “e” mean “present” and “image” respectively, ukiyo-e naturally depicted popular trends and cultures of their times. Staying true to this philosophy, UKIYO-E PROJECT immortalizes iconic stars and landscapes of today through traditional ukiyo-e woodblock prints, which continue to receive extensive press and have been acquired by international institutions such as the British Museum, the Museum of Applied Arts in Vienna (MAK), and the Miami University Libraries.